As more and more college athletics’ coaches throw in the proverbial towel nowadays (including locally), perhaps it’s time to take a look at what’s going on in the crazy world of college athletics. College athletes (in all sports) can now get paid for usage of their name, image, and likeness (NIL). It began in 2021 as the Supreme Court ruled that college athletes are entrepreneurs (not employees) and can cash in on their athletic prowess beyond a free scholarship. So much for “student-athletes”. They’re here today, gone tomorrow…
Quarterbacks at big-name schools can rake in $5 million in NIL money annually and outside hitters in women’s volleyball can get upwards of $200,000; pitcher NiJaree Canady receiving $1.1 million to leave Stanford and pitch for/attend Texas Tech. She pitched so well that Tech played in the 2025 college softball national championship game for the first time ever.
UH has seen numerous student-athletes come and go in different sports. UH is now preparing to compete with most sports in the Mountain West Conference this fall. NIL uncertainty is truly the wild, wild West. Athletes can enter the NCAA transfer portal annually as not only does the grass appear greener, but so does the money.
Imagine you’re a college coach, teaching student athletes life lessons through being disciplined, accountable, responsible, dealing with ups and downs, time management, teamwork, and hopefully realizing some landmark accomplishments (wins?) along the way. Your reward for this effort used to be job security, along with the lasting memories created and the gratification of teaching young men and women.
Nowadays? Many student-athletes are mercenaries, going wherever the highest bid takes them- sometimes moving four times in four years! Capitalism at its finest. Coaches who’ve acted as surrogate parents are now mere intermediaries as athletes move on down the road. Maybe a coach gets to spend four months with a player, and then he/she is off to see the wizard of ahhhs at another (higher paying) institution of learning.
How’d you like to run a company whose workforce is decimated annually? Teamwork, continuity, growth- all concepts stunted by the NIL world as many athletes are one and done. It’s tough for fans, too- no reciprocal loyalties.
So the next time an asocial media troll comments about a coach’s apparent failings, keep in mind this new world along with university fiscal responsibilities that make the college coaching profession tougher than ever.
Think about it…









